Mr. Bruce is the Founder of CFO Team a consulting firm focused on providing CFO and COO leadership to middle market clients. For the past 20 years Mr. Bruce has been considered an expert in providing financial and operational leadership serving in the roles of President, CFO and COO to various companies and industries. Since 1991, Mr. Bruce has managed and been involved with the investments of a high net worth family. Their investments have included airline, automotive, marine, restaurant, real estate, manufacturing, and manufactured housing communities. Mr. Bruce has planned and worked through many complex operational, financial and tax strategies as they have related to these industries and their controlled groups.

During that time Mr. Bruce was named President of Classic Chevy International (CCI) an automotive after market supplier and publisher of Classic Chevy World magazine. CCI was Mr. Bruce’s first turn around. With the turn around successful and using a “Grow Before You Go” strategy CCI launched a new division called Worldwide Camaro (WWC). WWC was a Camaro aftermarket part supplier and publisher of Camaro World magazine. Mr. Bruce successfully sold both CCI and WWC to The Harbour Group – a venture capital investment group in 2003.

Mr. Bruce oversaw the acquisition of American Punch and Die (APD) from the founder and B&P Manufacturing from a Fortune 500 company. APD and B&P Manufacturing were then strategically combined to maximize synergies.

In 2004, Mr. Bruce was named interim COO of First Class Coach and Equipment a Thomas bus dealership. Thomas bus is a division of Freightliner. First Class Coach and Equipment is Florida’s largest school bus dealer. Mr. Bruce’s role was to stream line the operations, increase profits and provide an exit strategy for the owner. During Mr. Bruce’s tenure the management team worked together, a non profitable service center was closed, and profits increased. The company was eventually sold to the management team in the form of an ESOP.

Coach and Mentor - In 2001, wanting to give something back to his chosen profession Mr. Bruce became a coach and mentor through a program entitled “CFO Team”. CFO Team is a program where local CFO’s come together, once a month to learn and expand their knowledge on being a CFO. Since 2001 Mr. Bruce has been involved as a facilitator of CFO Team and has worked with some of Central Florida’s brightest CFO’s.

Mr. Bruce began his career in the tax department at KPMG Peat Marwick, specializing in middle market companies and high net worth individuals. Mr. Bruce is a graduate of the University of Michigan, School of Business. His majors are in Finance and Accounting. He successfully sat and passed the CPA exam in August 1990.